Tips by Advantage

Let’s assume you just started up your own online venture. You are already aware the only way for the venture to succeed rather than fail is for you to promote it. You can do this if you have deep pockets by paying for advertising or alternatively for free with article marketing.

The first thing you will need to do is research your article marketing topic. There are several good keyword tools available to help you decide which targeted phrases will bring you traffic but also you need to make sure there is little competition as well or you will not get good results in the search engines. Your targeted phrases need to be relevant to your website and be getting plenty of search queries but not lots results. Read a more detailed post about keyword tools for a better explanation.

Once you have researched your targeted phrases you will need to use them in your articles title, a couple of times in the first paragraph, a couple of times in the body and once again at the end for best results.

Always write for the reader when article marketing. In other words write it for humans, not Google. We can help our articles climb the search engine rankings but they won’t do us any good if people read the first sentence, decide it’s rubbish and hit the back button. Keep your articles simple and to the point. Use bullets or numbers as they get your point over better.

When you are done, read it a few times and make sure it is both grammatically correct and that you have your targeted phrases in the right places. Once you have checked it, read it again, a few times. If it doesn’t quite read correctly, rewrite the part and remember while you may be an expert on the topic, your reader is not.

Your final paragraph in your article is the most important {part-section} yet many who rely on article marketing miss the point all together. Your article gives the reader info that they have looked for but now you want them to get yet more info by going to your website. Be loud and clear about the benefits of clicking and visiting your site. Simply asking for the click will not cut it any more. Tell them exactly why they should and what they can expect to find: a a more detailed article, important list of links they will find useful etc.

Finally be particular where you offer the use of your articles and if you can rewrite the article each time you submit it somewhere new. Submit the original version to ezinearticles.com and hang fire until they accept it before submitting it to the other article directories. This is because ezinearticles are the most popular so get you most visitors but they will not articles that have already been posted on other sites.

Article marketing is still by far the best method of promoting a business online without spending big money on PPC. Just 1 article each day means around a hundred or so articles on perhaps 1000’s of other sites in just 3 months from now all with links promoting your blog.

For the ultimate bang in article marketing give serious thought to submitting your articles to Article Marketing Automation. The articles take longer to write but the benefits are ten times better than normal article marketing.

Tags: article marketing, article marketing automation, keyword tools

This entry was posted on Thursday, September 25th, 2008 at 8:55 am and is filed under Building an Online Business, Marketing, Website Traffic. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.