Search Marketing - The importance of Relevance in Link Building
Many Search Marketing authorities now focus on the relevance of inbound links. This is an interesting signal because it seems to have an impact on your sites Pagerank (PR) as well. Previously, the back link strategy was linking in from sites with high PR no matter its substance. After the Google Pagerank massacre in 2007/2008 this view has shifted, now it is vital to get back links from web sites with relevance. In this article I will discuss some tactical assessment that can improve the site’s SERP significant and ensure that you receive more relevant visitors using:
- Blogs
- Web site Directories
- Articles
- Theme sites
above are the most common ways used in link building. In addition, I will pre-condition minimal cost and using the DIY (do it yourself) link building method.
Blogs
Within this segment there are almost unlimited possibilities, you can create your own blogs, or you can build links commenting in other’s blogs. This means that if you have a Web site devoted to Search Marketing you want back links, or create blogs within this theme. If you go for obtaining links by blog commenting, make sure that the Blogs offer Do Follow links. Contrubute with intellegent Blog comments that add value to the Blog Post. As long as you comment about something you are familiar with this is surprisingly easy. If you prefer to create your own blogs, you can use Google’s Blogspot or similar services unless you want buy domains and create blogs on them.
Web Site Directories
Look for niche directories that suits your site, select Web site directories about Search Marketing or synonymous in this case. This could be SEO, Search Engine Marketing, Niche Marketing, Online Marketing etc. The most significant aspect is that you are aiming up on the relevance of the directory and not necessarily the PR. Often it is free to submit links to niche directories and cheap to buy a featured link for better exposure.
Articles
Article marketing is great to use when you are deep linking your site. Deep linking is link building to several pages or all the sub pages for the entire Web site. As mentioned to boredom, remember relevance. Write articles about Search Marketing for the main page, for instance Search Engine Optimization for sub page 1, Niche Marketing for another sub page and so on. Use the Articles resource box to link back to the respective web pages from the relevant Articles.
Theme sites
Link trading? No, I’m still talking about the one-way links to your Web site. Search for theme sites using the phrase Search Marketing, look for relevant niche web sites but not the most popular. When you’ve come up with an appropriate range, contact the webmasters and inquire for the price of a Search Marketing text link for one year. With a vast amount if offers to choose from, you can pick out the most affordable and relevant sites. I’m sure you will be amazed by the number of quality back links you can get for just a few bucks. This method works fine with Blog sites too if you don’t have spare time to comment or interest in publishing your own Blogs.
LInk building carried out as described above also generate relevant traffic to your web site. People visit your site because they are interested in what your Search Marketing site provides, we all know that targeted traffic converts better and is good for business. One final advice, this is not something you should do overnight - let it be a natural and continuous process in the development of your web site.
Tags: link building, search marketing